By the end of the year Apple will increase the
Software

By the end of the year, Apple will increase the number of advertising spaces in the App Store

Apple plans to add new advertising space to the App Store for the Christmas holidays. The company announced this in a mailing to developers and asked them to acquire new space.

    Image source: apple.com

Image source: apple.com

Apple has decided to expand the volume of advertising in the App Store: in recent years, ads have only been displayed in the “Search” tab and in the search results on the platform. The company has not yet specified which positions of the App Store will be allocated for advertising. However, it was revealed in July that it was a lock on the Today tab, i.e. the main page of the App Store, and under the “You may also like” block on the application details page.

Apple’s advertising revenue in its financial statements falls under the “Services” category, which also includes warranty service, search licenses, App Store sales, and subscription service revenue. Bank of America analyst Wamsi Mohan estimates that the current Apple Search Ads model alone could generate $5 billion in revenue in 2022.

Last year, Apple changed its privacy policy for iOS, allowing users to opt out of personalized advertising that involves tracking their preferences. Meta only* therefore announced a likely $10 billion drop in sales in 2022. This also affected the App Store: Apple itself, in the event of a ban, lost the ability to use user account data, including information about previous purchases, to display targeted advertising.

* It is included in the list of public associations and religious organizations for which the court made a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25. 2002 “On Countering Extremist Activities”.

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Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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