Buyers were significantly more interested in the iPhone 15 than the iPhone 14 a year ago – Apple collected 10-12% more pre-orders

Demand for iPhone 15 family smartphones increased by 10-12% in the pre-order period compared to the same period last year, when pre-sales of iPhone 14 models took place, analyst firm Wedbush reports. The more expensive iPhone 15 Pro and 15 Pro Max models were particularly popular, which could be a serious incentive to increase the average price of Apple smartphones to around $925.

Image source: Apple

According to a new report from analysts at Wedbush, pre-orders for the iPhone 15 exceeded last year’s numbers for the iPhone 14 by 10-12%. However, it should be noted here that only Apple has accurate data, while analysts use various estimation methods to determine the approximate sales volume, including scanning electronic customer receipts.

It is worth noting that the most expensive models in the line – iPhone 15 Pro and iPhone 15 Pro Max – are particularly popular, especially in the USA, China, India and some European countries. This has a positive impact on the average selling price (ASP), which analysts say could reach $925 for new iPhones, up $100 from the last 12 to 15 months.

Experts point out that the extension of delivery times for the iPhone 15 Pro and Pro Max models is further evidence of the high demand. Delivery times for some models have already been extended until the end of October or beginning of November, while the very first buyers will receive new items at the start of sales, scheduled for this Friday, September 22nd.

Analysts say demand for new iPhones in India has risen 25% year-on-year, driven by the country’s growing middle class. There continues to be a lot of interest in Apple products in China, although Chinese government employees were recently banned from using Apple smartphones for work purposes.

Analyst Daniel Ives emphasizes that the current time is very favorable for many users to upgrade devices. According to him, smartphone update cycles now reach four years, which opens up great prospects for Apple, because around 250 million iPhone owners around the world are in the “right window” to buy a new device. This could lead to further sales growth in the current cycle, despite growing skepticism among analysts about maintaining market share in China.