The American mobile marketing network AppLovin informedthat he would not submit any further proposals for a possible merger to the manufacturer of the multi-platform game engine Unity.
Recall that in early August, AppLovin announced its willingness to pay $17.54 billion for Unity, subject to the developer’s rejection from the alliance with scandalous software maker ironSource, but this was already rejected in the middle of the month.
AppLovin notes that it saw potential in uniting with Unity (particularly in a difficult market environment), but ultimately felt the best option for its shareholders was to continue operating independently.
AppLovin CEO Adam Foroughi is undeterred: “Our experienced and dedicated teams will continue to focus on what we can control, including product and technology improvements and entering new high-growth markets.”.
Forugi added that the AppLovin team and culture “always emphasizes and stimulates entrepreneurial thinking in pursuit of long-term innovation and value creation”. These values will continue to drive the company forward.
AppLovin’s management sees the opportunity to focus on improving its offerings and making the right investments “Out of the current market volatility into even stronger positions”.
As for Unity, she believes in the potential of the ironSource deal to generate long-term value and build an end-to-end platform that will make it easier for developers to create, publish, support, monetize games and RT3D and expand content.