Apples mixed reality headset costs more than 1500

Apple’s mixed reality headset costs more than $1,500

Apple is rumored to be unveiling its long-awaited mixed reality headset at a WWDC 2023 event in early June. Due to the cutting-edge technology and not-so-simple manufacturing process, the headset is expected to cost around $3,000. However, analysts calculated that Apple itself will cost more than $1,500 for each device.

    Image Source: Minh Pham /

Image Source: Minh Pham /

The components alone are said to cost Apple $1,400 per device. If shipping costs are taken into account, the price per unit increases to $1600. It is assumed that the mixed reality headset will be equipped with an Apple M2 chip, 12 GB of RAM, a 512 GB SSD, as well as Wi-Fi 6 and Bluetooth 5.3 modules for fast wireless communication. The most expensive are OLED displays with prices between 280 and 320 US dollars. A set of 14 cameras is also expensive – $160.

Apple headset costs twice as much as Meta from the manufacturer* costs its most advanced and expensive model Quest Pro, insured Analyst Brad Lynch. headset meta* was sold for $1,500 but then dropped to $999, meaning meta* earns $250 each. Apple, known for its profit-mindedness, originally considered selling the headset at a loss to remain competitive, but eventually abandoned the idea. We also add that the company spends about $464 on the components of a single iPhone 14 Pro Max, and it retails for $1,099, which aligns with the decision, a $3,000 mixed reality headset for sale.

At the development stage, the device project cost Apple $ 1 billion annually, but sales forecasts have been lowered – according to analysts, in the first year of the product’s existence it will hardly be possible to sell more than 500 thousand units.

* It is included in the list of public associations and religious organizations for which the court made a final decision to dissolve or prohibit activities on the grounds provided for in Federal Law No. 114-FZ of July 25. 2002 “On Countering Extremist Activities”.


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Johnson Smith

Johnson Smith is interested in Home Theater & Audio, Smart Tech, Google News & Products, How To, Apple News & Products, Cell Phones, Automotive Technology.

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