According to Mark Gurman, a well-known expert at Bloomberg, Apple is developing a concept under which it will offer iPhone and iPad users on a subscription basis. It is reported that such a service could appear next year.
Such a move would fit Apple’s current push into subscription services. In recent years, Apple has increasingly pushed for monthly paid services like Apple Music, Apple TV+, Apple News+, Apple Fitness+, and Apple Arcade. They become important new sources of income for the company. Many of these services are already bundled into packages like the Apple One.
In addition, Apple already offers hardware subscription services. Such a scheme was already proposed in 2019 for the AppleCare Extended Warranty. The company also launched the iPhone Upgrade Program in 2015, which allows customers to pay for a bundle of iPhone and AppleCare for 24 months and exchange their device for a new model after paying 12 months.
According to Bloomberg, the monthly payment under the iPhone-per-subscription program is not only the price of the device divided by 12 or 24 months, but also a kind of payment for the possibility of replacing the iPhone with a new one after some time. And like other Apple subscriptions, the new service will be linked to the user’s Apple ID account and can also be combined with other services such as AppleCare or Apple One.
Apple is unlikely to offer the ability to “subscribe” to an iPhone or iPad for a short period of time, as software services do. It will simply be unprofitable for a company to deploy equipment for a month or two, it will take quite a long time. Details are few so far, but only one thing is clear: Apple will obviously be developing a variety of subscription-based services, and device rentals are one of them.