Earlier this month, rumors surfaced that Apple was considering releasing an affordable version of the MacBook laptop to compete with Google’s cheaper Chromebooks. Now these rumors have been supported by authoritative analyst Ming-Chi Kuo. In his opinion, the launch of a MacBook model that will cost less than the Pro and Air models could occur in 2024, thereby allowing Apple to increase laptop sales to 8-10 million units per year.
Kuo’s post comes a few days before Apple’s “Sary Fast” event, which will take place on the night of October 30th to 31st. The analyst believes that it will be dedicated to the presentation of several modifications of the proprietary Apple M3 processor, including the M3, M3 Pro and M3 Max versions. If Apple releases the M3, M3 Pro and M3 Max chips at the same time, They will likely appear in the new 13-, 14-, and 16-inch MacBook Pro models.
Previously, Kuo predicted that Apple was unlikely to introduce new MacBook Pro models in 2023 “Limited supplies in the fourth quarter”. He now expects the supply shortage to last until the first quarter of 2024, when Apple releases new MacBook Pros in November or December. In his opinion, the supply of Apple laptops has decreased due to a slight increase in computing power after the release of models with the M2 chip.
“Theoretically, M3 should provide a more significant increase in computing power”says Kuo. He also added that if the emergence of laptops with the M3 chip does not lead to an increase in shipments, it could prompt Apple to launch “a cheaper MacBook model”.
According to initial rumors, the budget version of the MacBook will have some design differences, allowing Apple to sell it at a cheaper price. The laptop is expected to retain a metal chassis to match the overall aesthetic of Mac devices, but it will be made of metal “other materials”.