In the third quarter of 2021, Samsung significantly increased its wearable device shipments, according to research firm Counterpoint Research. Apple continues to lead the industry, but shipments have shrunk dramatically.
Global shipments of smartwatches in the third quarter of 2021 grew by 16% compared to the same period last year. Apple Watch shipments dropped by 10%, which may be due to the new Watch Series 7 hitting the market later than usual due to manufacturing difficulties. Consumers were probably reluctant to buy last year’s Watch SE and Watch Series 6 while waiting for a new model to be released.
Meanwhile, Samsung has seen explosive growth in the wearable market, taking over the second largest shipments from Huawei. Counterpoint notes that the success of the new Galaxy Watch 4, the expanding ecosystem of Wear OS applications and the wide range of watch models offered by the company have been instrumental in this.
When it comes to operating systems for wearable devices, Wear OS has significantly strengthened its position. If in the last quarter it was installed on only 4% of smartwatches, then in the third quarter its share reached 17%. The share of Apple watchOS dropped from 28% in the second to 22% in the third quarter.
It is noted that the data for the fourth quarter of 2021 and the first quarter of 2022 is likely to give a more accurate picture of Samsung’s growth in the smartwatch market.