Apple retakes first place in smartphone sales in China

Apple retakes first place in smartphone sales in China – iPhone captures 23% of the market

Apple topped China’s smartphone sales for the first time in many years in Q4 2021, thanks in no small part to tough US sanctions that led to a reduction in supply from former market leader Huawei. The last time Apple was considered the top-selling smartphone brand in China was at the end of 2015, right after the release of the iPhone 6 series, which was due to the large screen of the iPhone 6 Plus – 5.5 inches diagonally gained popularity.

Apple retakes first place in smartphone sales in China

As of the fourth quarter of 2021, the Cupertino-based company had a 23% market share in the world’s largest mobile device market, the largest market share it has ever had in the country, according to Counterpoint Research Group. The study also reports that sales of Apple’s iPhone 13 have surpassed those of Chinese flagship brands Vivo, Oppo and Vivo.

While Apple’s smartphone shipments in China rose 32% to 50 million in the last quarter of 2021 compared to the same period in 2020, Huawei’s sales fell 73%, while overall smartphone sales in China fell due to a shortage chips down 9% and an economic downturn. Analyst Mengmeng Zhang cited the lower entry price of smartphones in China and the impact of US sanctions on Huawei, a major competitor in the high-end segment, as factors in Apple’s success.

Washington’s sanctions have forced Huawei to sell its budget Honor brand to a consortium of 40 companies backed by the Chinese government and refocus its business, previously based on smartphones.

Overall, Apple ranked third among the best-selling smartphone brands in China in 2021 with a market share of 16%. First and second place went to Vivo and Oppo, two Android smartphone brands owned by private company BBK Electronics, with market shares of 22% and 21%, respectively.



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