After Google introduced the Pixel Fold, Apple was the only smartphone manufacturer in the world that didn’t have a foldable model in its portfolio. It turns out the company is staying away from a trend that promises multi-billion dollar revenues in the future. writes Bloomberg.
Although Apple started working on a foldable iPhone many years ago, the company hasn’t shown much interest in releasing such a device yet. This approach is not uncommon for Apple, which often prefers to start in an already established category and offer a more advanced device, as was the case with the iPhone in 2007, which, while not the first smartphone, was a revolution. The company also has no incentive to redesign its current iPhone lineup, as it already dominates the premium smartphone market.
Omdia analyst Jusy Hong said the foldable smartphone segment is not yet big enough to capture a meaningful share of the iPhone, which occupied 77% of the $751+ smartphone market last year.
According to Neil Mawston, head of research at Strategy Analytics, releasing an unmarketable foldable smartphone too soon could destroy the entire iPhone franchise. “If Apple doesn’t offer a foldable iPhone or iPad in 2025, when industry sales approach tens of billions of dollars, then we’re going to be a little worried.” he noticed.
Currently, foldable devices are only available on the Android platform and Samsung Electronics is a leader in this market. It competes with Google, as well as Chinese brands such as Xiaomi, Huawei, Tecno, Vivo and Oppo, as well as Honor.