The company, which belongs to Apple, registered the xrOS trademark as well as the brand name this year. The use of third party entities helps Apple maintain the secrecy of its future products.
Previously, Apple planned to name the software platform for augmented reality devices RealityOS, but later the choice fell on xrOS. The brand name xrOS is registered with the New Zealand Intellectual Property Office – unlike a trademark, it includes the brand’s marketing stylization. The same font is also used in other products from the manufacturer: on product packaging, in user manuals and other documents.
The xrOS brand goes well with other Apple software platform names like iOS, macOS, iPadOS, tvOS, and watchOS — it’s fairly concise and easy to recognize. The combination “xr” probably means “extended reality” or “mixed reality”, i.e. the possibility of combining virtual and augmented reality modes on one device. In addition to xrOS, Apple has other registered profile marks, including Reality Pro, which is said to be the name of the mixed reality headset. The device is expected to be announced at the WWDC event in June.