One of the ideas that Apple has proposed to Facebook*, publications were promoted on the social network. For a certain amount of money, the authors of such posts would have the opportunity to increase the visibility of their publications on the platform, thereby expanding the audience – the service would have every chance of becoming popular with small businesses. Apple envisioned this service as an in-app purchase, and the company’s commission on such transactions is 30%. However, the social network does not see any significant differences in this model to classic online advertising, the proceeds of which the company does not want to share with anyone.
Matt Mullenweg, CEO of Automattic, which owns Tumblr, shared a similar story: Apple rejected an updated version of the Tumblr client that introduced the ability to promote posts until that feature was implemented as an in-app microtransaction — with one Commission from Apple. certainly.
Plus Apple and Facebook* discussed the possibility of introducing a paid subscription on the social network, the subscribers of which would not see ads on the platform. The interest of the iPhone manufacturer was just as obvious: the subscription also had to be processed as an in-app purchase. However, the two technology giants could not agree on this issue. Negotiations on both issues were conducted from 2016 to 2018.
* It is included in the list of public associations and religious organizations for which the court made a final decision, activities on the grounds of Federal Law No. 114-FZ of July 25, 2002 “On Combating Extremist Activity”.