Apple launches new Business Essentials service for small businesses

Apple launches new Business Essentials service for small businesses

Apple has introduced a new solution business fundamentals for business customers that allows you to install software and manage their work on iPhone, iPad and Mac employees. The service is offered on a subscription basis.

    Image source: lukasbieri/

Image source: lukasbieri/

The Business Essentials product costs between $3 and $25 depending on the option offered, which you have to pay monthly for each employee from the corporate ecosystem. It allows executives or system administrators to install corporate applications, manage passwords, track or disable lost or stolen smartphones or laptops, and provide access to cloud storage. The warranty and maintenance program AppleCare is added to more expensive tariffs, as part of which devices can be repaired in authorized service centers of the company.

Apple has been offering an increasing number of subscription services lately, ranging from software to hardware. Experts believe that the company is sticking to such schemes as investors are more interested in stable and predictable earnings than unpredictable seasonal hardware sales.

In 2021, Apple’s subscription business grew 27% to $68.4 billion when the company offered subscribers a Fitness+ project with access to a library of workout videos. The new projects are a sign of an increasing focus on corporate sales to help companies navigate hybrid workspaces, after Apple’s historical focus on the consumer segment.

The desire to break into a new niche is understandable. Microsoft and Google make a lot of money selling tools and software to corporate customers. Although Business Essentials is not a direct competitor of such solutions, the product will help Apple carve out its own niche among users of the company’s devices.

Business Essentials integrates with Microsoft Azure and Google Workspace, allowing employees to enter the new ecosystem with existing accounts. It is emphasized that Business Essentials is designed for small businesses that do not have their own IT department. Although the product has no user limit, Apple says it’s aimed at companies with up to 500 employees.



About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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