That year, Apple’s share of the high-end $500+ smartphone market was 55%, rising to 60% at peak sales. informed DigiTimes. The company is expected to gain a foothold in these positions if high demand for models in the new iPhone 14 family continues through the end of the year.
Apple has reportedly asked key iPhone assembler Foxconn to shift some iPhone 14 production capacity to the iPhone 14 Pro and iPhone 14 Pro Max models to meet strong consumer demand. At the same time, component manufacturers in Apple’s supply chain have not been notified of order cuts for any model. It is believed that Apple could easily adjust the ratio of component shipments for different device models.
When ordering an iPhone 14 Pro or 14 Pro Max in various configurations, the expected delivery time is now several weeks, indicating increased demand. At the same time, the basic iPhone 14 is not in such high demand. The smartphone is available for purchase without waiting on the Apple website. In retail, the basic model of the smartphone can also be found without much difficulty.
According to DigiTimes, the sales results in the first month after the pre-order wave will be the real indicator of the demand for the iPhone 14 Pro. It notes that last year’s iPhone 13 Pro posted “outstanding” long-term sales after a wave of pre-orders, suggesting user interest is focused on older models that are getting better hardware and more new features.
Keep in mind that the iPhone 14 has the same display as the iPhone 13 and its hardware base is the same processor as the iPhone 13 Pro. The iPhone 14 Plus has a large 6.7-inch display and a larger battery.