Apple acquires startup AI Music which uses artificial intelligence to
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Apple acquires startup AI Music, which uses artificial intelligence to create music

Apple has bought British startup AI Music, whose technology uses artificial intelligence algorithms to create customized music based on user preferences, applications and other parameters. The technology can be used in various Apple services.

Image source: geralt/pixabay.com

Image source: geralt/pixabay.com

About it informed Bloomberg, citing anonymous sources “familiar with the matter”. AI Music is a London based company founded in 2016 with over two dozen employees. The deal was completed just a few weeks ago.

The technology developed by the startup allows you to create soundtracks with free public music processed by artificial intelligence system algorithms. The main task is to create “dynamic” soundtracks, the change of which depends on the interaction with users. For example, the music can change according to the atmosphere of the game scene or depending on the intensity of the user’s workout at the gym.

The AI ​​Music page on LinkedIn states that the startup’s main goals are to give users the ability to choose the music they want and create audio tracks according to the demands of the audience. The startup has previously signed deals with advertising agencies to create tracks that offer better engagement – it planned to play differentiated audio tracks for different audiences.

While the deal isn’t huge, it’s one of Apple’s few acquisitions this year. It is known that not so long ago the company bought another music startup Primephonic, which was a streaming service for playing classical music. Apple is expected to integrate it into its own Apple Music service later this year.

It is known that in 2021 Apple has significantly reduced the cost of acquiring promising companies. According to documents released in October, only $33 million has been provided for payments for related transactions — a staggeringly less than $1.5 billion paid in 2020 and $624 million in 2019 were issued.

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About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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