Famous for his Sunday revelations is Mark Gurman (Mark Gurman) on the sides Bloomberg Yesterday was all about the maturation of the software ecosystem for Apple’s recently launched Vision Pro augmented reality headset. According to him, most developers are puzzled by the need to create new applications for this device and adapt existing ones. The sales market will be limited and only a price increase will be able to offset the costs.
First, as the author of the publication explains, only a few specialized Apple app stores have been able to repeat the success of the specialized platform for iPhone, iPad and Mac. Recent official statistics make it clear that the audience reaches 130 million monthly active users in the EU alone. For certain devices like Watch and TV, Apple has separate app stores that target less than 1 million people. The Vision Pro headset, with its separate software platform, falls into the same trap.
The problem is exacerbated by the high cost of the Vision Pro headset, which unintentionally limits the buyers. To create a software ecosystem, developers of this headset can typically consider three options. First, applications for iPhone and iPad can run in visionOS without customization, but in windowed mode with a loss of user comfort. Second, iPad apps can be ported to the new platform with some adjustments. Third, developers can create new applications for Vision Pro from scratch, but this path will be the most difficult and risky.
Some application developers also consider the Vision Pro’s lack of manipulators known from competing devices to be a serious problem. In the same games, everything is tied specifically to manipulators, and if you need to transfer the game to visionOS with a significant overhaul of the character control system, this will require serious efforts and funds from the game developers, which may not pay off.
This creates another problem: Applications for Vision Pro can be significantly more expensive than those intended for the iPhone or iPad. Instead of $1, they charge $20 and games for this headset can be easily tried for a price of $40-$60. Of course, that’s not a huge amount for a $3,500 device buyer, but it doesn’t support mass use. According to a Bloomberg representative, the first customizations for Vision Pro will be apps tailored for watching streaming video, and Netflix won’t tweak the interface just yet, instead prompting Apple headset owners to use an app for the iPad.