A few days ago, Apple introduced its first mixed reality headset, the Vision Pro. It is slated to go on sale early next year. The novelty was valued at $3499. But the cost of the device is much lower – Wellsenn XR analysts calculated the total cost have device components.
As it turns out, the two 1.3-inch OLED displays are the most expensive part of the headset. Your supplier is Sony. The cost of such a panel is $350. Thus, the price for a pair of Vision Pro OLED displays is $700. The second most expensive item in the manufacture of the Vision Pro headset is its assembly. The value is $130. The cost of the headset case is another $120. The Apple M2 CPU is priced at the same $120. The new Apple R1 coprocessor powering the Vision Pro for immersive augmented and virtual reality capabilities is valued at $60 by analysts.
The 512GB of Samsung UFS 4.0 onboard storage included with the headset costs $20, and the 12GB of LPDDR5 RAM supplied by Samsung and SK Hynix costs $30. Broadcom and Skyworks Wi-Fi 6 and Bluetooth 5.3 modules are $6 and $2, respectively. PMIC power components are $4. The cost of the Vision Pro headset (made by LG) hybrid AMOLED external screen, which can show the user’s eyes to others, is $30. A set of optical lenses costs $60. The price for two IPD modules is $20. A set of cameras, motion tracking sensors and a vibration motor – $131. The camera sensors and the user’s eye and face tracking sensors are manufactured by Sony, and the user’s motion tracking sensor modules are manufactured by Foxconn.
The total cost for the cooling system, circuit board, power cord and other components is another $34. An internal headset battery with a capacity of around 500 mAh costs $3, while an external one with a capacity of around 10,000 mAh costs $15. The cost of the microphones is $3. The retail box, battery storage bag, and other parts are around $23.
Thus, the production cost of Apple Vision Pro is just over $1500. However, don’t think that Apple is trying to make around $2,000 on every headset it sells. The above calculation does not take into account development costs and software costs. It is worth remembering that the Vision Pro was developed over a period of seven years, and in the last phase more than $1 billion per year was invested in the development of the headset. At the same time, more than a thousand engineers were involved in the project.