A few days ago, Apple introduced its first mixed reality headset, the Vision Pro. It is slated to go on sale early next year. The novelty was valued at $3499. But the cost of the device is much lower – Wellsenn XR analysts calculated the total cost have device components.
Image source: Apple
As it turns out, the two 1.3-inch OLED displays are the most expensive part of the headset. Your supplier is Sony. The cost of such a panel is $350. Thus, the price for a pair of Vision Pro OLED displays is $700. The second most expensive item in the manufacture of the Vision Pro headset is its assembly. The value is $130. The cost of the headset case is another $120. The Apple M2 CPU is priced at the same $120. The new Apple R1 coprocessor powering the Vision Pro for immersive augmented and virtual reality capabilities is valued at $60 by analysts.
The 512GB of Samsung UFS 4.0 onboard storage included with the headset costs $20, and the 12GB of LPDDR5 RAM supplied by Samsung and SK Hynix costs $30. Broadcom and Skyworks Wi-Fi 6 and Bluetooth 5.3 modules are $6 and $2, respectively. PMIC power components are $4. The cost of the Vision Pro headset (made by LG) hybrid AMOLED external screen, which can show the user’s eyes to others, is $30. A set of optical lenses costs $60. The price for two IPD modules is $20. A set of cameras, motion tracking sensors and a vibration motor – $131. The camera sensors and the user’s eye and face tracking sensors are manufactured by Sony, and the user’s motion tracking sensor modules are manufactured by Foxconn.
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The total cost for the cooling system, circuit board, power cord and other components is another $34. An internal headset battery with a capacity of around 500 mAh costs $3, while an external one with a capacity of around 10,000 mAh costs $15. The cost of the microphones is $3. The retail box, battery storage bag, and other parts are around $23.
Image source: Apple
Thus, the production cost of Apple Vision Pro is just over $1500. However, don’t think that Apple is trying to make around $2,000 on every headset it sells. The above calculation does not take into account development costs and software costs. It is worth remembering that the Vision Pro was developed over a period of seven years, and in the last phase more than $1 billion per year was invested in the development of the headset. At the same time, more than a thousand engineers were involved in the project.
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