The US Federal Trade Commission (FTC) has filed a complaint in the District Court for the Western District of Washington Statement of Claim to Amazon. In it, the regulatory authority accused the company of having done so “Deliberately Deceived” Users by activating an Amazon Prime subscription without their consent.
“Amazon used manipulative, coercive, or deceptive interface tools to trick customers into auto-renewing Prime. <…> Amazon has tricked people into signing up for an auto-renewing subscription without their consent, which not only caused users frustration but also caused them significant costs.”the FTC said in a statement.
In addition, the ministry assumes that Amazon deliberately made it more difficult to cancel the premium subscription. According to FTC estimates, Amazon’s subscription to Prime brought in around $25 billion annually, so the company considered growing its subscriber base one of its key business goals. Remember that Amazon Prime loyalty program membership costs $14.99 per month or $139 per year.