Fake reviews have been a scourge for popular marketplace Amazon as the company yesterday filed a lawsuit against over 10,000 Facebook group administrators.*presumably involved in organizing the fake reviews trade.
There is no reliable information about who the administrators of the groups are. Marketplace officials said they had filed a lawsuit to establish identities, remove groups and force their beneficiaries to return “illegally profited from brokerage with fake reviews”. We are talking about the creators of groups, administrators and moderators.
The lawsuit filed with Seattle accuses the group’s management of arranging reviews for Amazon purchases in exchange for money or free products. For example, one group, Amazon Product Review, has over 43,000 members and, according to the marketplace, offers refunds on purchases for posting favorable reviews or other “compensation options.” The Amazon Varied Buyer & Seller group, which has more than 2,500 members, offers Amazon sellers fake reviews for $10 each.
company meta*who owns facebook*, has already removed half of the more than 10,000 groups pointed out by Amazon and continues to investigate the activities of others. Although the marketplace makes huge profits by working with third-party sellers, it is becoming increasingly difficult for the company to control the activities of the millions of merchants who display goods on its site and who do not shy away from cheating reviews involving imaginary buyers.
According to Amazon, the company has its own teams that work closely with Facebook* identify and remove such “brokers”. However, the relevant groups are not even thinking about disappearing and many use their own mechanisms to protect themselves from being discovered by Facebook bots.* and Amazon.
Amazon has previously reported that it uses a combination of machine learning algorithms and traditional moderators to remove fake reviews. The company has repeatedly turned to social media platforms, as there are groups that actively share reviews, and not just on Facebook.* – Similar activities are carried out, for example, in messenger channels such as Telegram, WhatsApp and WeChat.
* It is included in the list of public associations and religious organizations for which the court made a final decision, activities on the grounds of Federal Law No. 114-FZ of July 25, 2002 “On Combating Extremist Activity”.