Short video service TikTok will start showing sponsored content in search results. ByteDance has announced that advertisers will be able to publish their content alongside search results. This means that users who search for any video on the platform will also see advertisements.
When the user clicks on the ad, they can continue to scroll to view the search results in a feed-like format. The ad itself comes from other videos that a particular brand places on the platform. Sponsored messages appear next to search results and are marked as sponsored content. Promotional videos that users see in feed when they watch videos are flagged in the same way.
TikTok’s decision to show ads in search results appears to make sense. Instagram did the same earlier this year.✴by displaying advertiser content alongside search results. For advertisers themselves, this could prove useful as young people increasingly use TikTok as a Google replacement to find product, restaurant and other recommendations. useless. Still, the ability to advertise in search results will certainly be in demand.