Adobe: Xbox Series S became the most popular Black Friday console in the USA

According to the Adobe Digital Economy Index, the Xbox Series S was the top-selling console in stores in the United States of America during Black Friday this year. She surpassed PlayStation 5, Nintendo Switch OLED, and Xbox Series X.

Image source: Microsoft

Image source: Microsoft

The data comes from an analysis of 1 trillion visits to retail sites, as well as a survey of more than a thousand retailers on their most popular products. The key factor behind Series S’s popularity is likely availability, as the PlayStation 5 and Xbox Series X are still difficult to buy globally.

According to recent estimates by market research firm Ampere Analytics, the Xbox Series S outperformed the more powerful Xbox Series X in several key markets during the console’s first year due to supply constraints and component shortages.

The popularity of the Xbox Series S is easy to explain. The console costs almost half the price of an Xbox Series X or PlayStation 5, not to mention its availability in stores. Of course, it has much more modest characteristics compared to Series X, but it still allows you to play all modern games, which, combined with Game Pass, makes it one of the most affordable platforms for the mainstream buyer.

This is in line with Microsoft’s expectations. Back in October 2020, the executive vice president of the corporation and the head of the Xbox Phil Spencer told the publication Kotaku: “I think price will really matter in this generation and you will see the Series S outselling.”

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Alan Foster

Alan Foster covers computers and games and all the news in the gaming industry.

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