Adobe wants to counteract the spread of visual misinformation on the web by adding metadata about the origin of images. This not only helps to separate real photos from fakes, but also confirms the authorship of the content.
While the EXIF data of files mainly contain information about aperture and shutter speed, the new standard also records detailed information about how the file was created, including exactly how it was created and edited. It is expected that this metadata will soon be viewable on social media, photo editors and news sites.
The C2PA standard is the result of a collaboration between CAI and partners such as Microsoft, Sony, Intel, Twitter, Nikon and well-known international publications. With a range of software tools, any media platform can embed the code into their website, allowing anyone to view the image data.
CAI’s primary goal is to combat misinformation on the Internet. At the same time, content creators whose works are stolen and offered for sale can also become beneficiaries of the new system – as the NFT market has developed, this has become a major problem. It is known that companies operating neural networks and similar systems are also interested in CAI. Integrating metadata into computer-generated images will differentiate them from original human creations. Adobe claims that unlike EXIF, the new metadata is much more difficult to remove and can be recovered fairly easily even after removal using Adobe services.
The company believes that people with bad intentions will always find a way to deceive others, but the average user will finally get more information about the origin of the images. Now the biggest challenge for the company is widespread adoption of technology – the more big players in the media space they adopt, the more likely people are to get reliable information. Learn more about the tools on one of the sides Adobe.