Apple’s plan to comply with new EU regulations has already drawn criticism from Epic Games CEO Tim Sweeney and music platform Spotify. Microsoft also expressed its own concerns, pointing to Apple’s proposed changes to the App Store “A step in the wrong direction”.
Apple has proposed introducing a “Core Technology Fee” (CTF) for applications distributed in the EU via third-party platforms: for each first installation of an application in a year after 1 million downloads, the developer must pay € 0.50. For applications from the App Store, the commission for transactions through third-party payment systems is 17%.
“Apple’s new policy is a step in the wrong direction. We hope they listen to feedback on their proposed plan and work toward a more inclusive future for all.”“said Xbox President Sarah Bond on the social network X. Microsoft plans to open its own mobile games store under the Xbox brand and offer it as an alternative to Apple and Google. In particular, titles from the Activision Blizzard catalog are presented here, including hits such as Call of Duty: Mobile and Candy Crush Saga.
Tim Sweeney had previously described Apple’s plan as an example “Violation of the law”; and Spotify cited the company’s proposed new App Store rules “Farce and blackmail”, and calls on European regulators to take action. Maybe it will be like this: EU Internal Market Commissioner Thierry Breton threatened “Decisive action”if Apple’s plan works “not good enough”. Apple also allowed customers of cloud gaming services to be placed in the App Store, but Microsoft, NVIDIA and other companies have not yet responded to this initiative.