20 million in 4 years: Blizzard Entertainment’s game audience continues to shrink

Activision Blizzard recently released a report for the first quarter of the current fiscal year. The document reveals, among other things, the number of active users in Blizzard Entertainment games. Forum participant Reddit under the pseudonym ItsMikeMeekins armed with these statistics and compared them with those of previous years to demonstrate how much the audience has decreased over the past four years.

Image source: Blizzard

Image source: Blizzard

The graph shows that the peak number of active users in Blizzard projects was 46 million, which was achieved in the second quarter of 2017. The growth of players was facilitated by the launch of the Legion expansion for World of Warcraft and content innovations as part of the addon. This was followed by a sharp decline, which intensified with the release of World of Warcraft: Battle for Azeroth. The add-on was actively criticized by the community and caused many fans to leave the project. After its release in less than six months, the audience of Blizzard projects decreased by 4 million.

Image source: Reddit

Image source: Reddit

A fresh report confirmed that the decline continues. In the first quarter of this year, 27 million active users were recorded, and in the second, this figure dropped to 26 million. If you do some simple calculations, you get a 43% decrease in four years. The situation may be improved with the release of the action RPG Diablo II: Resurrected on September 23, but at the moment the figures are not encouraging.

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Alan Foster

Alan Foster covers computers and games and all the news in the gaming industry.

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